Ur-ine heaven

by agwelch

Keen viewers of BBC business show Dragons’ Den will have seen an entertaining pitch from Gordon MacSween who was looking for investment into his company Captive Media and their product – a urinal-based video game system controlled by your pee.

[I-Player link – Captive Media pitch from 15:00]

You read it in New Design magazine first. I covered the story earlier in 2012:

“Since time immemorial men have treated urination as an opportunity for recreation: whether it be school bog competitions to see who could wee the highest or the simple pleasure of pissing your name in the snow. Now such water sports are about to enter the 21st century as a British company has unveiled what it claims is the world’s first pee-controlled video game…”

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