Wheels of fortune
For the latest issue of New Design I interviewed Gerry McGovern, design director at Jaguar Land Rover.
We discussed the successful launch of the Evoque and the Warwickshire man’s uncompromising approach to automotive design.
“McGovern harbours a strong philosophy on automotive design and short shrift for his critics. Although he has spent his career in the car business he is not the petrol-head one might expect. An industrial design graduate, he is an admirer of mid-century modernist architecture and interiors.
In his most recent project, McGovern guided the evolution of the Range Rover Evoque – a vehicle intended to broaden the appeal of the brand to younger, urban and design conscious customers.”
Read the full interview: I’m not a flower arranger…
New Design 95 also contains our 2012 Yearbook – well worth a look.