Unsung heroes

Consultancy feature: Jedco

TfL signage

“Designers don’t stop fiddling,” says John Elson, director of product design consultancy Jedco. Fiddling, as I come to realise, is a typically self-deprecating term for the influential design work that the company has been responsible for over the last 25 years. The compact business, as well as being one of Transport for London’s (TfL) design partners,
has worked on projects across a range of sectors for diverse clients from their Surrey studio…

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